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A tale of two regencies : Storytelling for Toraja tourism destination
https://doi.org/10.15012/00001270
https://doi.org/10.15012/000012708bd6596a-4725-417b-a8e3-4805f3a52016
名前 / ファイル | ライセンス | アクション |
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syakai_vol5701_07 (174.0 kB)
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Copyright (c) 2020 Patrice PENDELL, Imanuella ANDILOLO
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2020-08-05 | |||||
タイトル | ||||||
タイトル | A tale of two regencies : Storytelling for Toraja tourism destination | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A tale of two regencies : Storytelling for Toraja tourism destination | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | cultural tourism | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | content marketing | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | storytelling | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Internet identity | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Toraja | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | cultural tourism | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | content marketing | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | storytelling | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Internet identity | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Toraja | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.15012/00001270 | |||||
ID登録タイプ | JaLC | |||||
著者 |
Pendell, Patrice
× Pendell, Patrice× Andilolo, Imanuella |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This narrative originated from a case study of tourism marketing of Toraja on the island of Sulawesi in Indonesia that revealed contrasts and obstacles, specifically, the disparities of two governmental administrations serving one amazing destination with prosaic tourism promotions. An insider’s insight instigated the development of an application of a simple yet compelling approach for tourism promotion for this region. Content rich, the Tale of Two Regencies, combines the tradition of storytelling with content e-marketing accomplishing two goals: first, providing official, unique and compelling tourism publicity and secondly, unites governmental bureaucracy in one goal. This paper will present a brief review of the traditions of storytelling; content marketing; an explanation of Toraja`s two regency challenge; and tourism promotion tactics for Toraja. | |||||
書誌情報 |
名古屋学院大学論集 社会科学篇 en : THE NAGOYA GAKUIN DAIGAKU RONSHU; Journal of Nagoya Gakuin University; SOCIAL SCIENCES 巻 57, 号 1, p. 185-195, 発行日 2020-07-31 |
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出版者 | ||||||
出版者 | 名古屋学院大学総合研究所 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0385-0048 |