@article{oai:ngu.repo.nii.ac.jp:00001306,
 author = {Pendell, Patrice and Andilolo, Imanuella},
 issue = {1},
 journal = {名古屋学院大学論集　社会科学篇, THE NAGOYA GAKUIN DAIGAKU RONSHU; Journal of Nagoya Gakuin University; SOCIAL SCIENCES},
 month = {Jul},
 note = {This narrative originated from a case study of tourism marketing of Toraja on the island of Sulawesi in Indonesia that revealed contrasts and obstacles, specifically, the disparities of two governmental administrations serving one amazing destination with prosaic tourism promotions.  An insider’s insight instigated the development of an application of a simple yet compelling approach for tourism promotion for this region.  Content rich, the Tale of Two Regencies, combines the tradition of storytelling with content e-marketing accomplishing two goals: first, providing official, unique and compelling tourism publicity and secondly, unites governmental bureaucracy in one goal.  This paper will present a brief review of the traditions of storytelling; content marketing; an explanation of Toraja`s two regency challenge; and tourism promotion tactics for Toraja.},
 pages = {185--195},
 title = {A tale of two regencies : Storytelling for Toraja tourism destination},
 volume = {57},
 year = {2020}
}