{"created":"2023-06-19T09:37:21.748621+00:00","id":946,"links":{},"metadata":{"_buckets":{"deposit":"dc3d9000-9a8e-4ba7-b288-e036206d31bc"},"_deposit":{"created_by":2,"id":"946","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"946"},"status":"published"},"_oai":{"id":"oai:ngu.repo.nii.ac.jp:00000946","sets":["1:11:215"]},"author_link":["922"],"item_10002_alternative_title_1":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Ｗｅｂｌｏｇヲカツヨウシタカンコウジョウホウハッシンノコンバージョンコウカ"}]},"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-07-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"52","bibliographicPageStart":"45","bibliographicVolumeNumber":"54","bibliographic_titles":[{"bibliographic_title":"名古屋学院大学論集　社会科学篇"},{"bibliographic_title":"THE NAGOYA GAKUIN DAIGAKU RONSHU; Journal of Nagoya Gakuin University; SOCIAL SCIENCES","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"　当研究では，キーワード広告のWeb上での観光客誘客効果を測定するため，石川県能登地方の観光・グルメ情報を紹介するWebサイトを開設し，アクセス解析を中心に調査を実行した。その結果，キーワード検索を経由した訪問者の場合，パンフレットをダウンロードした比率は2.5％に留まり，キーワード広告のコンバージョン率を大幅に下回った。広告を利用しない場合は，サイトへのアクセス数の確保が鍵となる。学生を対象としたアンケート調査結果によると，ランキングサイトへの参加が効果的とする回答が多かった。","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15012/00000935","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"名古屋学院大学総合研究所"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0385-0048","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"山本, 真嗣"}],"nameIdentifiers":[{"nameIdentifier":"922","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-08-22"}],"displaytype":"detail","filename":"syakai_vol5401_04.pdf","filesize":[{"value":"381.7 kB"}],"format":"application/pdf","license_note":"Copyright (c) 2017 山本真嗣","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"syakai_vol5401_04.pdf","url":"https://ngu.repo.nii.ac.jp/record/946/files/syakai_vol5401_04.pdf"},"version_id":"124407d2-c5c7-4414-885e-9f26e4a4d576"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"Weblog","subitem_subject_scheme":"Other"},{"subitem_subject":"観光情報","subitem_subject_scheme":"Other"},{"subitem_subject":"キーワード検索","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Weblogを活用した観光情報発信のコンバージョン効果","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Weblogを活用した観光情報発信のコンバージョン効果"},{"subitem_title":"Towards providing tourist information efficiently via weblog","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"2","path":["215"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-08-22"},"publish_date":"2017-08-22","publish_status":"0","recid":"946","relation_version_is_last":true,"title":["Weblogを活用した観光情報発信のコンバージョン効果"],"weko_creator_id":"2","weko_shared_id":2},"updated":"2023-06-19T09:52:02.279228+00:00"}