@article{oai:ngu.repo.nii.ac.jp:00000783, author = {Pendell, Patrice and Andilolo, Imanuella}, issue = {1}, journal = {名古屋学院大学論集 言語・文化篇, THE NAGOYA GAKUIN DAIGAKU RONSHU; Journal of Nagoya Gakuin University; LANGUAGE and CULTURE}, month = {Oct}, note = {Sustaining local cultural identity the growing tourism market is an issue often overlooked, but a key factor in successful management of sustainable tourism development. Furthermore the call to action is critical. A distinctive tourism tactic, the Road Not Taken Tours (RNTT) answers this call. Developed as a pilot project in Lombok Indonesia, RNTT offers new opportunities for tourism destinations and a potential model for tourism innovations in developing countries. RNTT provides face-to-face exchanges between local residents and foreign tourists for short visits with simple activities. The pursuit preserves cultural identities as local status changes from those who serve to those who lead. Additionally local communities preserve cultural identity and develop from sustainable economic opportunities. This endeavor, RNTT, is not a voyeuristic experience. RNTT authentic approach offers new opportunities and solutions in tourism destinations addressing the need to preserve local cultural identities together with long-term business strategies. This paper will describe the driving force behind this idea developed in Lombok Indonesia, define the innovated approach to preserving cultural identities and lucidate management issues attached to community development projects.}, pages = {55--62}, title = {文化的アイデンティティ : ツーリズムに於ける革新と経営}, volume = {28}, year = {2016} }