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検索キーワード広告の集客効果に関する考察
https://doi.org/10.15012/00000600
https://doi.org/10.15012/000006004afde070-6773-4633-b174-fa3bebcf8d5f
名前 / ファイル | ライセンス | アクション |
---|---|---|
syakai_vol5202_07 (4.1 MB)
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Copyright (c) 2015 Masahide YAMAMOTO
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2015-11-11 | |||||
タイトル | ||||||
タイトル | 検索キーワード広告の集客効果に関する考察 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A Study on Effectiveness of Search Keyword Advertising to Attract Tourists Online | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | tourism | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | tourist information | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | keyword advertising | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.15012/00000600 | |||||
ID登録タイプ | JaLC | |||||
著者 |
山本, 真嗣
× 山本, 真嗣 |
|||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Regional tourism is currently receiving a great deal of attention, but the methodology for effectively attracting visitors is still developing. To effectively attract tourists, several factors that affect travelers’ destination decisions must be examined. In this study, I conducted a survey on attracting tourists online and measured the effect. I displayed ads on search results of keywords related to regional tourism, such as“ tourism Noto,”“ Noto tourism,” and“ Nanao tourism,” and used these ads to attract participants. First, I developed a Web site to introduce tourism and gourmet information about the Noto region. Then I measured the percentage of visitors who visited a download (PDF brochure) site through the keyword advertising described above. The keyword advertising was classified into two categories, and the relative cost-effectiveness of each category was examined through a comparison. | |||||
書誌情報 |
名古屋学院大学論集 社会科学篇 en : THE NAGOYA GAKUIN DAIGAKU RONSYU; Journal of Nagoya Gakuin University; SOCIAL SCIENCES 巻 52, 号 2, p. 167-175, 発行日 2015-10-31 |
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出版者 | ||||||
出版者 | 名古屋学院大学総合研究所 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0385-0048 |